Quite often a designer is credited for a successful logo, but actually it is the commissioner who has the guts to commission a certain designer and keep a cool head along the process. We can only praise the people at Duncan Channon
in San Francisco, for asking us, type designers on the other side of the globe to draw a rather obscure monogram for their new identity.
Most ad agencies would design their own identity (especially when your main activity is to build brands for others), and they would choose a more conventional direction. We absolutely enjoy cooperating with people who are willing to explore unpaved paths and unknown roads. It can lead both parties anywhere, in this case to a cosy typographic wordmark.
More type in motion? Check Grammato