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case studies custom type
The release of Plakato, a collection of eye-catching display fonts, was a two-stage rocket. A set of static fonts & set of dynamic fonts. The static and dynamic fonts share their design, but each dynamic font has its own specific motion and capabilities. Plakato Play is a versatile set of 8 ingenious variable fonts to play with. These variable fonts go beyond the now common width and weight axes and have their own dynamics designed for each style. This newly designed movement brings new possibilities for expression and interaction in text. (For more background, see also the case study The dynamification of typography).
In 1972, Karl Gerstner published his infamous book about the systematics of typography: Kompendium für Alphabeten. In the same spirit we now show, 50 years later, what the results of a systematic approach for OpenType Variable Fonts can be, on the basis of Plakato Play. The Plakato Play Compendium shows 26 possibilities for dynamic type.